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In this paper, we examine how social media can be linked to cultural heritage and in particular how we can incorporate games, social networks, history reflection and culture. More specifically, we explore the following aspects: (a) how social media sites can be integrated into the museum user experience (b) how user interactions within the social media, both within the context of the museum experience...doi:10.5281/zenodo.1175264 fatcat:r6mcdsv7anf77g4emhu3clhuui