This paper has as main objective to realize an analysis of the produces of the identities, of the productions of the subjectivities, of the operation of the virtual and, obviously, of the discourse on YouTube. It uses as analysis corpus amateurs videos that stand as celebrities of YouTube, where they convey and (re)produce certain identities when they propagate the music of the contemporary singer Lady Gaga, with which establish some continuities and discontinuities. Through syncretic language

more »

... hey produce certain discourses that follows a discourse order. Thus, it starts from the theoretical and methodological framework of French Discourse Analysis, more specifically derived from reflections of Michel Foucault.