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Mobile Personalized Recommendation Model based on Privacy Concerns and Context Analysis for the Sustainable Development of M-commerce
2020
Sustainability
A mobile personalized recommendation service satisfies the needs of users and stimulates them to continue to adopt mobile commerce applications. Therefore, how to precisely provide mobile personalized recommendation service is very important for the sustainable development of mobile commerce. However, privacy concerns regarding mobile commerce affect users' consumption intentions, and also reduce the quality of mobile personalized recommendation services. In order to address this issue and the
doi:10.3390/su12073036
fatcat:5tpnbgk6rzet5dhix5bsx3dbgi