The Effects of Consultation on Over-the-Counter Medication Purchasing Decisions

Michael B. Nichol, Jeffrey S. McCombs, Kathleen A. Johnson, Shirlynn Spacapan, David A. Sclar
1992 Medical Care  
25 We investigated how decision-making is affected by the visual presentation of flood risk 26 information. We exposed participants to different formats of flood risk information while 27 they simulated selecting a property to purchase. We compared three flood risk formats: (i) 28 maps currently used by the UK Environment Agency, (ii) tables that present flood level and 29 frequency information, and (iii) graphical representations depicting the level-frequency 30 combination using a cartoon
more » ... using a cartoon house image as a physical referent. In the experiment 31 participants were presented, via computer screen, side-by-side information about two houses 32 in a series of trials. Participants made a forced choice preference judgement between 108 33 different pairs of houses to indicate which they would purchase. Our findings indicate that 34 when risk information is presented in map format, individuals are less accurate in selecting 35 lower-risk houses, compared to when the same information is presented as a graphic 36 representation of a house or as a table. 37
doi:10.1097/00005650-199211000-00003 fatcat:vmpd4qzmw5hetpgcifjdgyusuy