Equipe Sémiotique Cognitive et Nouveaux Médias (ESCoM) Programme « Archives Audiovisuelles de la Recherche » (AAR) In short, the central question here is that of the semiotic structure of (digital) media data, i.e. the structural organization of (digital) media data, their status and function(s) for a given user or community of users and of how to deal with them, how to work concretely with them in order to achieve not only theoretical but also practical -educational, economical or other -objectives.