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Based on the research of scholars both at home and abroad, this study studies brand added value by using IAHP and DEA and gets some influence factors and its weight. Actual date of HiSense group has been analyzed by using DEA, we analyze its developing efficiency in recent 10 years. The conclusion can improve its brand construction, improve its market competitiveness and influence and has important theoretical and realistic significance.doi:10.19026/ajfst.5.3131 fatcat:dxnodcvpsjg6zi3w3x6vz27heq