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Heuristics Miner for E-Commerce Visitor Access Pattern Representation
2017
Communications in Science and Technology
Click stream data from an e-commerce website can form a certain pattern that describes visitor behavior. This pattern can be used to determine alternative access sequence to surf the website. σ-Algorithm and Genetic Mining are two of the most common methods for pattern recognition that use frequent sequence item set approach. This study used heuristic miner algorithm, an advanced form of these methods, to discover the pattern of visitor behavior in e-commerce website. σ-Algorithm assumes that
doi:10.21924/cst.2.1.2017.21
fatcat:5l2ue6wfq5akhjolnrjt5h5mji