Multinational corporations (MNCs) transcend borders and operate in countries where there is often a notable cultural diversity between the supervisors (expatriates) and the employees (local). Sometimes the differences are quite evident and they force foreign managers to pursue strategies that will enable companies to adapt, transform or redefine their human resources policies and practices in order to attain a greater sustainable competitive advantage. The researcher Greene (2011) writes:

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... izations wishing to effectively attract, retain, motivate and satisfy high quality diverse workforce must recognize cultural differences, respect them and reconcile them".