Deep Learning Based Modeling in Computational Advertising: A Winning Formula

Mengmeng Chen, Luis Rabelo
2018 Industrial Engineering & Management  
Targeting the correct customers is critical to computational advertising. Once you find your potential customer, you want to know who can offer the most suitable offer at the right time. There are other ways to visualize your perfect customer using deep learning, and we developed a method to target and attract the best online customers and get to know what they want before you start selling.
doi:10.4172/2169-0316.1000266 fatcat:kaaqruzk4ffmpgmox6yacqobzi