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Optimal functioning of a market oriented company, in particular the service providing company, is an important example of optimisation of actions within the context of complex environment. In this article we discuss the prospective approach to represent reliably the quality dynamics of such a company, in order to contribute to possible future its quality management. The agent-based modelling is extracted, among the set of modelling methods, to serve as a frame for representing the genericdoi:10.7906/indecs.13.3.11 fatcat:lkh4lmvvtfaabe5w7rbjtpm3oq