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What Makes Twitterers Retweet on Twitter? Exploring the Roles of Intrinsic/Extrinsic Motivation and Social Capital
왜 트위터러들은 리트윗하는가? 내외적 동기와 사회적 자본의 역할 탐색
2014
Journal of the Korea Academia-Industrial cooperation Society
왜 트위터러들은 리트윗하는가? 내외적 동기와 사회적 자본의 역할 탐색
This study examined what determinants affect the intention of retweeting on Twitter from the perspectives of motivations and social psychology. The primary theoretical foundations are the theory of reasoned action (TRA), motivation theory and social capital theory. An online survey was administrated to collect the data. The data collected was analyzed using the structural equation model (SEM). The findings showed that both the attitude toward the retweeting behavior and subjective norm have
doi:10.5762/kais.2014.15.6.3499
fatcat:dexjqsooozgmpiltngmjhz43ty