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THE ROLE OF UNPERBA' SOCIAL MEDIA AS A DIGITAL MARKETING STRATEGY ON THE INTEREST OF STUDENTS' ENROLLMENT
2022
Perwira Journal of Science & Engineering
The Role of UNPERBA's Social Media As A Digital Marketing Strategy on The Interest Of Students' Enrollment. The aim of this study is to examine the role of Universitas Perwira Purbalingga's social media as a digital marketing strategy on the interest of students' enrollment at Universitas Perwira Purbalingga (UNPERBA). The qualitative method approach was implemented in this study by appliying one on one interview with UNPERBA current students as the participants. The data was collected and
doi:10.54199/pjse.v2i1.88
fatcat:l3zgzdpiv5a6rfdkdgmxikmuhm