The integration and immersion of different media has changed their business philosophy fundamentally, and consequently, in the field of employment, the manner and organization of the work of numerous tourism catering companies. A common element to the media and tourism catering companies is that they are motivated to exploit all available resources, aware of the fact that the focus of their strategy is no longer individual channels and media, but differentiated target groups with their various

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... abits, needs and opportunities. The aim of the paper is to focus on the impact of media convergence on the improvement of the recruitment process within tourism catering companies in the Republic of Serbia. Research has indicated a need for a more rapid transformation of the human resources management function, in order to strengthen its strategic role and significance in tourism catering companies.