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THE IMPACT OF MEDIA CONVERGENCE ON THE RECRUITMENT PROCESS WITHIN TOURISM CATERING COMPANIES
2022
Zenodo
The integration and immersion of different media has changed their business philosophy fundamentally, and consequently, in the field of employment, the manner and organization of the work of numerous tourism catering companies. A common element to the media and tourism catering companies is that they are motivated to exploit all available resources, aware of the fact that the focus of their strategy is no longer individual channels and media, but differentiated target groups with their various
doi:10.5281/zenodo.7479733
fatcat:gxr2r3srbfa6zpasock6pefmpa