This sign is a sign attached on the product or service as well as the signs of the differences. The brand achieved by the business through the registration process or through an application to the Directorate General of intellectual property. The business already has a list of this brand can forbid others to use such marks. the problems that occur in Ciburial Village are a lot of businesses that have not registered a brand the product and do not know widely about the importance of the

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... of trade listed the top products business of hers. The goal is to determine the registration of a trademark that is safe for SME entrepreneurs in Ciburial. The method used in this research is the method of literature study with the use of the basic law, namely the Law and legal articles associated with the brand. The results of this research is to SME entrepreneurs should pay attention to the requirements of the substantial and formal in the process of registration of the brand, and to avoid similarities with the existing brand. With the mark is registered, it will provide legal certainty for businesses and SMES.