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Shaping Strategic Action Through the Rhetorical Construction and Exploitation of Ambiguity
Organization science (Providence, R.I.)
This is the accepted version of the paper. This version of the publication may differ from the final published version. Permanent repository link: http://openaccess.city.ac.uk/13632/ Link to published version: http://dx. Abstract. This paper extends existing understandings of how actors" constructions of ambiguity shape the emergent process of strategic action. We theoretically elaborate the role of rhetoric in exploiting strategic ambiguity, based on analysis of a longitudinal case study of andoi:10.1287/orsc.1110.0670 fatcat:ymnykqjvtvavthbo3ugo2zj2ce