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In attempting to make sense of other people, perceivers regularly construct and use categorical representations to simplify and streamline the person perception process. Noting the importance of categorical thinking in everyday life, our emphasis in this chapter is on the cognitive dynamics of categorical social perception. In reviewing current research on this topic, three specific issues are addressed: (a) When are social categories activated by perceivers, (b) what are the typicaldoi:10.1146/annurev.psych.51.1.93 pmid:10751966 fatcat:qqswiji2kfcfzoiia4t6bgbvba