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RESEARCH JOURNAL OF MULTIDISCIPLINARY STUDIES
Customer relationship management (CRM) which has overriding significance for any business is no less significant for hospital services. Hospitals are most important elements in any health care delivery system. A hospital plays a major role in maintaining and restoring the health of the people. hospital since relationship of staff plays important role in treating patients-the hospital customers. In health care, CRM practices are essentially patient focused strategies that involve effectivefatcat:unee2dveqfbp7mlqyt6p3dfgzq