What shapes social decision making?

Simon M. Reader, Ioannis Leris
2014 Behavioral and Brain Sciences  
AbstractOutcome transparency and the weight given to social information both play important roles in decision making, but we argue that an overarching influence is the degree to which individuals can and do gather information. Evolution, experience, and development may shape individual specializations in social decision making that carry over across contexts, and these individual differences may influence collective behavior and cultural evolution.
doi:10.1017/s0140525x13001842 pmid:24572237 fatcat:iap4fs26onbb7erqqbs4wnkdd4