A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2018; you can also visit the original URL.
The file type is application/pdf.
Artwork E-Marketing---- New Paradigm of the Artwork Marketing in New Media Era
2013
Proceedings of the 2nd International Conference on Management Science and Industrial Engineering (MSIE 2013)
unpublished
Preserved Fulltext
As a new research perspective and method in the field of art marketing, artwork E-marketing is dramatically changing the forefront of theoretical research. Focused on the research of artwork E-marketing, with the new media era as the research background, starting from the essence of marketing, the evolution of Art marketing paradigm is pointed out in this paper, Artwork E-marketing has gradually become a new paradigm of art marketing.
doi:10.2991/msie-13.2013.1
fatcat:vp2kyksktrcvppixp6gv2ljauq