An overview of Web 2.0 social capital: a cross-cultural approach

Jose Vila, Domingo Ribeiro-Soriano
2014 Service Business: An International Journal  
This is an introductory paper for this Special Issue on Web 2.0 Social Capital. We present a general discussion of motivations for and barriers to applying an Enterprise 2.0 approach. Focus then shifts to the specific fields of knowledge sharing and e-commerce. The article continues with an examination of social capital 2.0 issues. Discussion centers on the employee's perspective of using Web 2.0 applications and on the adoption of corporate Web 2.0 tools for collaboration. Finally, the paper
more » ... esents a brief background for each of the topics covered in the five articles selected for this special issue on Web 2.0 social capital. Keywords Service Á Social capital Á Web 2.0 The term Web 2.0 was officially coined by O'Reilly Media in 2004 (O'Reilly 2005). It refers to a perceived second generation of community-driven web services such as social networking sites, blogs, wikis, and the like. These services facilitate a more socially connected form of the web, whereby everyone is able to communicate, participate, collaborate, add to, and edit the information contained within. As a result of more efficient means of communication such as weblogs (Paroutis and Saleh 2009), social networks (Boyd and Ellison 2007), social bookmarking sites (Golder and Huberman 2006), and wikis (Spinellis and Louridas 2008), companies
doi:10.1007/s11628-014-0245-y fatcat:njfz7kn6prdwtnpypy745jdndm