The Demographics of Social Media Users in the Russian-Language Internet

Sergey Vinogradov, Vera Danilova, Alexander Troussov, Sergey Maruev
Our study focuses on the demography of the largest European social network VK and the representativeness of VK population sample with respect to the real-world state demography. The relationships between the variables, such as region code, settlement type, age and gender are explored. A special-purpose tool has been developed for ethnic group labeling purposes, which performs the classification given the user forename, patronymic and/or surname and ensures 99.2% accuracy. The analysis of the
more » ... analysis of the considered variables is helpful in finding a solution to the cold start problem in recommender systems. Keywords-internet sociology; internet demography; internet surveys; social network analysis.