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Crowdsourcing strategy: how openness changes strategy work
2017
Problems and Perspectives in Management
Strategy development has traditionally been exclusive and secretive. Social software offers new opportunities to harness the collective intelligence of the crowd within organizations and allows more open, participatory modes of strategizing. This paper describes this new phenomenon of open strategy though crowdsourcing and discusses its implications for research and practice. It draws on first examples of crowdsourcing strategy and is further based on observations and theoretical reflections.
doi:10.21511/ppm.14(3-2).2016.01
fatcat:6l5gllrkovfatoppaat3lwh4rq