The SDGs have been established, and coexistence between people and nature is being regarded as an important social issue. Environmental conservation activities by volunteers in each region are often carried out together with others such as local schools, NPOs, and families, rather than alone. In order to protect the environment, local residents cooperate with the people who are close to them to tackle environmental issues unique to the region. On the other hand, it has been reported that

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... ers' environmental efforts are not well known throughout the region, making it difficult to expand their activities. Accordingly, the idea of using a P2M approach was adopted to solve this problem. This study proposes a framework that promotes the activities of community-based environmental NPOs by sharing and utilizing retail stores in the area as "places" for connecting volunteers and residents. It was assumed that the environmental NPOs would see significant results through the cooperation of nearby retail stores and their employees. P2M was considered to be applicable in mainly volunteer platform management for promoting the environmental conservation activities of environmental NPOs.