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Ultra High Definition video is entering a phase of deployment tests, with first UHD services being launched in late 2013. Most on-air broadcast UHD services will not start until 4K display market penetration is high enough, which will not happen until at least 2018. Therefore, most initial services will be offered via IPTV services or Over-The-Top delivery technologies. On the other hand, the new HEVC video compression standard, with a 50% gain over its predecessor AVC|H.264, is the naturaldoi:10.1145/2557642.2563672 dblp:conf/mmsys/FeuvreTPRD14 fatcat:k2lmr2xbbjhglmvco3xtkd3w5y