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Purpose This paper aims to investigate the antecedents of process innovation to provide more alternates for Vietnamese firms as they are still struggling to find an appropriate innovation strategy. Design/methodology/approach The research analyzes the separate impacts of each innovation strategy on process innovation using logistic regression models. Data were collected using a stratified random sampling method. Findings The results show that having an innovation strategy is good fordoi:10.1108/apjie-08-2020-0134 fatcat:k64h2occ2vhe3nwstpm2psnrxq