This paper presents an advanced morphological approach supporting designers and developers in their search for as well as synthesis and analysis of new engineering solutions during the conceptual design stage. The proposed method is based on the cluster analysis and the set theory, the set of rules and engineering implementations maximizing the gain of the products potential. The number of possible combinations using the standard morphological technology is extremely large. We present a

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... ical framework that handles this problem. The method was evaluated with case studies of new engineering solutions in aerospace, ecology and adaptive soundproofing system. The case studies verified the significant potential of the proposed approach in comparison with the methods presently in use.