The integration of culture and tourism industry marks that the industrial boundary of the two industries has been broken, Promoting tourism with culture and promoting culture by tourism has become the theme of cultural and tourism development. The development of cultural and tourism integration has led to the upsurge of construction of characteristic towns with cultural and tourism integration. However, there are many problems in the construction and development of characteristic towns with

more »

... ural and tourism integration in most areas, which requires innovation of business model. Taking Langya Town in the Qingdao West Coast New Area as an example, this paper analyzes the current development situation and existing problems of the characteristic towns with cultural and tourism integration, and provides the business model innovation path for Langya Town from the perspective of value sub module, and provides reference for the development and innovation of characteristic towns with cultural and tourism integration.