Social networking sites (SNS) have grown to be one of the most prevalent technologies, providing users a variety of benefits. However, SNS also provide user sufficient opportunities to access others' positive information. This would elicit envy. In the current study, we develop a theoretical framework that elaborates the mechanism through which online envy is generated and influences SNS usage. We specify that online users experience two types of envy and each one could have distinct influences

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... on continuance intention to use of SNS. Our findings provide valuable implications for both academic researchers and IS practitioners.