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Effectiveness of cigarette advertisements on women: An experimental study
Journal of Applied Psychology
We investigated three factors that could influence subjects' reactions to print advertisements for cigarettes. A total of 115 college women were shown cigarette ads that varied on two dimensions: whether an attractive model was shown and whether a general or specific warning label was shown. One half of the women were pretested on their beliefs about the hazards of smoking prior to seeing the ads; all of the women completed a posttest beliefs measure. Ratings of the attractiveness,doi:10.1037/0021-9010.73.3.378 pmid:3182549 fatcat:2nugla5atfevbplqnvgntpet6y