Value investing has gained popularity as a number of researches showed that various investment strategies based on this concept could generate significantly higher returns than the market. Investment using PEG as a selection rule was developed from the strategy based on P/E ratio. A test was conducted in this study to evaluate whether the investment strategy based on PEG ratio could be applied to the investments in the Stock Exchange of Thailand. Using the data from 1999-2010, the results

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... that PEG ratio was effective in generating higher returns than the stock exchange's total return index throughout the analysis of 12-year research data.