Farmers are feeding the nation. The research question is how floriculture farmers are looking towards insurance? The methodology of the study is descriptive and empirical. The study has been carried out by taking primary data collection through questionnaire. In order to accomplish the required study, 120 floriculture farmers were chosen from villages of Vasai Virar region of Palghar District as respondents for the study. Mean, Median, First Quartile and Cumulative percentage has been

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... for all the responses for statistical analysis of data. It is concluded that the farmers give high preference to insurance subscription as a necessity for their family members in terms of stability and security. They provide medium preference in terms of premium affordability and claim settlement