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ANALISIS UJI BEDA DIGITAL MARKETING, BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION (DALAM NEGERI VS LUAR NEGERI) DI MASA PANDEMI
The high rate of layoffs during the pandemic caused purchasing power to drop drastically so that people prioritized buying primary needs over secondary needs such as fashion. This condition forces fashion entrepreneurs to switch to marketing their products using digital media so that existing brand awareness remains attached to consumers' memories. Fashion products originating from within the country have always competed with foreign products, so it is necessary to research whether there is adoi:10.26460/md.v6i1.12029 fatcat:o34yy3g36vcg3ptb64kyourxce