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Value Added Services on Digital Television Platforms
2002
Javnost - The Public
This paper examines the acceptance and use of value added or interactive services by viewers on digital television (DTV) platforms. These services like the electronic program guide, enhanced background information on programs, internet access, video-ondemand, near video-on-demand, walled garden services have certain business value. The hype formulated in the mid-1990s gave them a priority over the good old television broadcasting service as main value drivers but due to viewers unfavorable
doi:10.1080/13183222.2002.11008814
fatcat:lrkv6ubxsbhwvkfklgi44mtpwu