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Characterizing Landing Pages in Sponsored Search
2012
2012 Eighth Latin American Web Congress
Using a total of 60,419 ad links collected from three search engines (i.e., Bing, Google, and Yahoo), we characterize the "mobile-friendliness" of landing pages in sponsored search. In particular, we analyze the common and different characteristics between landing pages made for desktop vs. mobile device users, measure/validate the quantitative scores for their mobilefriendliness, and classify the results with respect to types of queries and landing pages. Based on our findings, we articulate
doi:10.1109/la-web.2012.10
dblp:conf/la-web/LiuKL12
fatcat:zdvtjhzwyng4pmqtapqkmtkina