A pragmatic path for strategic design: Influences from industrial design, cognitive studies and management sciences

Leandro Miletto Tonetto, Guilherme Englert Corrêa Meyer, Filipe Campelo Xavier da Costa, Fabiane Wolff
2020 Strategic Design Research Journal  
Strategic design was born in Italy, specifically at the Politecnico di Milano. Approaches with the same designation have been observed in other scientific communities; some of them tend to have weak theoretical backgrounds. In this paper, we present a new approach named pragmatic strategic design (PSD). The basis of PSD's pragmatist perspective is explored, and its key characteristics are described. PSD is concerned with real-life applications of Design in organizations. It privileges
more » ... rivileges practice-based action, extrapolating mere technical approaches, favoring the design of product-service-systems. PSD is multidisciplinary. All variables that will be considered in a project are operationally described. It is concerned with user experience, which represents a strategic issue in many organizations. It deals with intuition through metadesign. PSD focuses on preferred outcomes, rather than likely ones.
doi:10.4013/sdrj.2019.123.07 fatcat:2xf2guv5r5gu7mfjwaew2plifu