This paper narrates the story of an indian women s organisation cal1ed Lijjat which is not only a case in women:~ empowerment but one of a velY successfitl business enterprise by any standards. Lijjat has grown over a period of half a centuryfrom its humble beginnings in 1959 to a growing organisation symbolising women s empowerment through an enterprise that has a turnover ofl. R.I'. 4.85 billion and an envious brand imagefor its consumer products. The Lijjat business model offers us insights

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... nd solutions in the third andfourth world context to fight poverty and restore dignity. More importantly, it offers us a business model to empower women and thus their families living at c.K. Prahlads "bottom of the pyramid" not only as consumers, but in this instance, infull measure as entrepreneurs and business managers.