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On Providing One-to-One Marketing with Customers' Privacy in Stationary Retail
2008
Advanced Issues of E-Commerce and Web-Based Information Systems (WECWIS), International Workshop on
Electronic commerce has provided retailers with effective instruments to deploy one-to-one marketing over the internet. While the increasing use of sensors, RFID tags and other technologies enables the deployment of one-to-one marketing also in stationary retail stores, initial experiments in realizing personalization in this setting have shown that customers' acceptance is low, as services require personal data to be collected, thereby raising imminent privacy concerns. In this paper, we argue
doi:10.1109/cecandeee.2008.101
dblp:conf/wecwis/StrukerAM08
fatcat:gf3w2s6frvfpfha3qi52dgfxdq