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Payment types and number of franchisees
Service Industries Journal
Current studies of the franchise system usually assume that the number of franchisees is exogenous and irrelevant to the payment types. However, to a franchise system or a franchiser, the optimal number of franchisees is related to the payment types, e.g., franchise fee, royalty, etc. We develop a gametheoretical model and then use 1998 Bond's Franchise Guide Data for US franchise stores in order to test the theoretical predictions. According to our theoretical predictions, the optimal numberdoi:10.1080/02642060412331301002 fatcat:jf635dh54vdk5p6rfqm2luf3zy