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Nonprofit Marketing: Does Strategic Planning Help?
Mednarodno Inovativno Poslovanje
This article generally discusses the role of marketing strategies in promoting the nonprofit civil society sector in its efforts to reach and engage the audiences. Many non-profit organizations consider the use of tactical marketing strategy as useful and essential. The success of the non-profit sector is related to the wider environment in which it operates, such as the political, economic, socio-cultural and technological. Therefore, a carefully designed marketing strategy can help thedoi:10.32015/jibm.2020.12.2.10.96-104 fatcat:36gqrkzkffex7kdf35jb2i2dh4