A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2020; you can also visit the original URL.
The file type is application/pdf
.
Why Do Small and Medium-Size Freemium Game Developers Use Game Analytics?
[chapter]
2015
Lecture Notes in Computer Science
The increased use of the freemium business model and the introduction of new tools have made analytics pervasive in the video game industry. The research on game analytics is scant and descriptive. Thus, reasons for employing game analytics are not well understood. In this study, we analyze data collected with a set of in-depth interviews from small and medium-sized freemium game developers. The results show that game analytics is used to (1) assist design, (2) to reduce the risks associated
doi:10.1007/978-3-319-25013-7_26
fatcat:27haxacxojcpvfpdrvn4yvem3e