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Spin your science into gold: direct to consumer marketing within social media platforms
2012
Work : A journal of Prevention, Assesment and rehabilitation
We describe the emerging issues related to warnings with respect to pharmaceutical company use of the internet as a vehicle for direct-to-consumer marketing (DTC) and market research. We describe the various techniques pharmaceutical companies have used to exploit this new communications medium which permits two way exchange of information. The Food and Drug Administration (FDA) has not issued any specific regulations to control internet based misbranding. We describe some examples of the FDA's
doi:10.3233/wor-2012-0751-4494
fatcat:puvsb2muf5d53i3buhzcqf2vba