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In 2000 Loughborough University Library reviewed its publications and redesigned their look, feel and content. The following year the Library asked its customers for feedback on the new publications and its web pages. This article describes the development of the library publications, the survey of customer attitudes and outlines future plans. Introduction In 1996 Loughborough University introduced a corporate style for all University publications including brochures, leaflets, posters andfatcat:dfxtljjo4naiznc3iemyeawk2i