In a dynamically developing society, the modernization of the higher education system needs an up-to-date understanding of trends, problems and prospects for implementation in each direction. The purpose of the work is to identify the specifics of the attitude to the introduction of paid higher education of students and teachers, that is, the main agents of the provision and consumption of educational services. The implementation of research tasks was achieved using a quantitative method of

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... ological research - a questionnaire among students and teachers of the Volgograd Institute of Management - a branch of the RANEPA. The results of the study demonstrate an ambiguous attitude to this aspect of modernization: 53% of the surveyed teachers consider the introduction of paid higher education a necessary measure, 67.9% of students do not share this position. Respondents unanimously believe that fee-based education can improve the financial situation of the university, its material, technical and research base. The main risk of the development of paid higher education is associated with the difficulties of students and their families related to the financial provision of tuition on a fee-based basis. The identified problems can be compensated by the development of alternative sources of financing for higher education, including targeted training, as well as the expansion of opportunities for obtaining social support for students and their families.