Tourism destination is one of the promising potentials for the welfare of people's lives. The sustainability of tourism destination is influenced by various factors including educational contribution. The purpose of this study was to analyze the contribution of education towards Pesindon village after having decided as Batik Tourism Village. A qualitative method was used by involving informants as the primary source information and informants as supporting information as well as documentation

more »

... the form of archives, documents, and phenomenology as additional materials from documents related to the study. The study results showed that the sustainability of Pesindon as a batik tourism village at Pekalongan City could not be separated from the role of non formal and informal education contribution. Non formal and informal education contributes to sustaining Pesindon by implementing various training and education initiatives initiated among the entrepreneur family who has orientation in batik entrepreneurship. The result of the study showed that non formal and informal education hugely contributes to sustaining Pesindon as a batik tourism village where the batik entrepreneurs through family education have motivated the next generation to maintain the type of business they do through inheritance. In conclusion, Pesindon village sustainability requires educational contributions to keep their existence as a batik tourism village.