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Acknowledgements I would like to thank my thesis supervisor, Dr. Marco Adria for his gentle guidance and good humour. He is a sterling example of flexibility and support, and is a great model for both academics and practical learners for how to bring Mcluhan-esque thought and style to life. Throughout the process of post-graduate work, like any good master, he's been both a challenging mentor and steadfast support, and I encourage any student or leader to spend time with a master, and you aredoi:10.7939/r3zc7rz14 fatcat:lhpz3fo55vamxcf5cuw7cjjwfm