Discovery and Validation of Business Models: How B2B Startups can use Business Experiments

Patrick Brecht, Daniel Hendriks, Anja Stroebele, Carsten H. Hahn, Ingmar Wolff
2021 Technology Innovation Management Review  
doi:10.22215/timreview/1426 fatcat:let7kodibnfopf25hd6oga2wgu