A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2017; you can also visit the original URL.
The file type is application/pdf
.
Effectiveness of Realisation Marketing Activities in Czech Engineering Companies in Relation with Foreign Shares
2014
Procedia - Social and Behavioral Sciences
Purpose of the article is to find answer on stated hypothesis if exist dependence between foreign shares in a company and realisation of marketing activities in engineering companies in the Czech companies. High competitive environment influences permanent pressure on companies which are in turn force to monitor and adapt the order to retain their expected market position.The result of the paper is describing relevant approach to prove efficiency of realisation of marketing activities in
doi:10.1016/j.sbspro.2014.11.215
fatcat:4zpk2rvpebg4fgbpze6upoj7de