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Proceedings of the 1998 Multicultural Marketing Conference
How should a focal firm manage or orchestrate its network partners, and how much control is needed in this process? This is an enduring question in businessto-business (B2B) research, and it is one that attains heightened relevance in an era where digital platforms in industrial networks proliferate. This research explores how servitized solution providers leverage digital platform architectures and particularly platform openness to exert effective control over complex organizational networks.doi:10.1007/978-3-319-99181-8_104 fatcat:oggs6x6wlfaixdiyivnikgbypm