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As smartphones have become prevalent, mobile advertising is getting significant attention as being not only a killer application in future mobile commerce, but also as an important business model of emerging mobile applications to monetize them. In this paper, we present AdNext, a visit-pattern-aware mobile advertising system for urban commercial complexes. AdNext can provide highly relevant ads to users by predicting places that the users will next visit. AdNext predicts the next visit placedoi:10.1145/2184489.2184492 dblp:conf/wmcsa/KimHLKLRNS11 fatcat:v3g4qk74hndxnotnw6ljvd64n4