Covid-19 pandemic outbreak caused massive disruptions globally impacting border closure and lockdowns across all industries including the food industry. The Muslim community was not spared, with challenges in Halal validation/certification, from food security, supply chain and to proving a sustainable eco-system. Blockchain provides a digital tool to supplement a sustainable Halal validation, certification, and auditing of food from farm to fork. This is especially important, as the pandemic

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... shifted Muslim consumers to move online which created new challenges for the Halal authorities to support the Muslim community. Using a case study, Netnography was applied to qualitatively explore 'Big Data' from a current blockchain on the information of halal consumer behaviour during the pandemic. This study suggests that during Covid-19 lockdown and current pandemic circumstances, Halal consumers have shifted to greater online know-how. This crisis has highlighted a need for Halal issuing authorities to adopt new technologies, such as blockchain to provide better decision making for Muslim consumers in relation to Halal food.